3 Monthly Profit Bearing Sanchayapatra [ ৩ মাস অন্তর মুনাফাভিত্তিক সঞ্চয়পত্র ] (Tin Mash Antar Munafa Vittik 3-Year Sanchayapatra) This Sanchayapatra was introduced in 1998 Denomination: Tk.1, 00,000/-; Tk. 2, 00,000/-; Tk. 5, 00,000/- and 10, 00,000/-. Issue Office: National Savings Bureau, Bangladesh Bank, Schedule Bank and Bangladesh Post offices Download 3 Years Bangladesh Sanchayapatra form Who can purchase: A certificate may be purchased by any of the following, namely- A single adult; A minor; Two adults in their joint names and An adult on behalf of-a single minor, two minor jointly, himself/herself and a minor jointly and any lunatic of whom he is the guardian or manager appointed by a court of law. How to Purchase: To submit a dully fill-up prescribed application from (SC-1) along with photocopy of National Identity Card or Passport or Birth certificate, 02 copies of passport size photograph eac...
Syllabus of Junior Associate of the Institute of Bankers ,
Bangladesh (JAIBB):
Paper 5: Marketing of Financial Services:
Full Marks: 100
Module A: The Role of Marketing:
- Introduction- The Marketing Function- The Comparative Development of Marketing for Banks and Financial Institutions. Elements of Marketing.
Module B: Customer Behavior and Market Segmentation:
- Introduction- Consumer Behavior and Attitudes- Types of Market Segmentation-Segmentation of Retail vs Corporate Markets.
Module C: Branch Location and Distribution:
- Introduction- Means of Distributing Financial Services- Locating Bank Branches- New Technology and Branching- Creating the Branch Image.
Module D: Advertising and Communication:
- The Roles of Advertising- Advertising Channels- Promotions- Publicity- The Contribution of Advertising and Communications to Marketing Programmes of Financial Institutions.
Module E: Product Development and Pricing:
- Product Development and Segmentation- Special Features of Product Development-Product Development Strategies- the Implications of New Technology for Bank Product Development. Pricing Systems- Methods of Pricing- Price Policies: Strategic V. Tactical Goals- the Marketing Programmes of Financial Institutions.
Module F: Marketing Strategies of Financial
Institutions:
- Introduction- Corporate Planning- Formulating a Marketing Strategies for Banks and Financial Institutions, Implementing Marketing Strategy. Marketing Strategy of New Products.
Module G: Marketing Administration:
- Administering the Marketing Programme- Administration of Retail V. Corporate Financial Markets. Future Outlook.
Module H: Marketing Research in Financial
Institutions:
- The Role and Functions of Marketing Research in Financial Institutions- The Research Methodology- Evaluating Marketing Research Programmes- Applications of Marketing Research in Financial Institutions.
Module I: Marketing of Financial Services in Bangladesh
References/
Books:
- Andrew, Kenneth. Bank Marketing Handbook.
- Arthur, Mechian. Bank Marketing Management.
- Kotler, Marketing Managemen
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