3 Monthly Profit Bearing Sanchayapatra [ ৩ মাস অন্তর মুনাফাভিত্তিক সঞ্চয়পত্র ] (Tin Mash Antar Munafa Vittik 3-Year Sanchayapatra) This Sanchayapatra was introduced in 1998 Denomination: Tk.1, 00,000/-; Tk. 2, 00,000/-; Tk. 5, 00,000/- and 10, 00,000/-. Issue Office: National Savings Bureau, Bangladesh Bank, Schedule Bank and Bangladesh Post offices Download 3 Years Bangladesh Sanchayapatra form Who can purchase: A certificate may be purchased by any of the following, namely- A single adult; A minor; Two adults in their joint names and An adult on behalf of-a single minor, two minor jointly, himself/herself and a minor jointly and any lunatic of whom he is the guardian or manager appointed by a court of law. How to Purchase: To submit a dully fill-up prescribed application from (SC-1) along with photocopy of National Identity Card or Passport or Birth certificate, 02 copies of passport size photograph each of holder and nominee
Syllabus of Junior Associate of the Institute of Bankers ,
Bangladesh (JAIBB):
Paper 5: Marketing of Financial Services:
Full Marks: 100
Module A: The Role of Marketing:
- Introduction- The Marketing Function- The Comparative Development of Marketing for Banks and Financial Institutions. Elements of Marketing.
Module B: Customer Behavior and Market Segmentation:
- Introduction- Consumer Behavior and Attitudes- Types of Market Segmentation-Segmentation of Retail vs Corporate Markets.
Module C: Branch Location and Distribution:
- Introduction- Means of Distributing Financial Services- Locating Bank Branches- New Technology and Branching- Creating the Branch Image.
Module D: Advertising and Communication:
- The Roles of Advertising- Advertising Channels- Promotions- Publicity- The Contribution of Advertising and Communications to Marketing Programmes of Financial Institutions.
Module E: Product Development and Pricing:
- Product Development and Segmentation- Special Features of Product Development-Product Development Strategies- the Implications of New Technology for Bank Product Development. Pricing Systems- Methods of Pricing- Price Policies: Strategic V. Tactical Goals- the Marketing Programmes of Financial Institutions.
Module F: Marketing Strategies of Financial
Institutions:
- Introduction- Corporate Planning- Formulating a Marketing Strategies for Banks and Financial Institutions, Implementing Marketing Strategy. Marketing Strategy of New Products.
Module G: Marketing Administration:
- Administering the Marketing Programme- Administration of Retail V. Corporate Financial Markets. Future Outlook.
Module H: Marketing Research in Financial
Institutions:
- The Role and Functions of Marketing Research in Financial Institutions- The Research Methodology- Evaluating Marketing Research Programmes- Applications of Marketing Research in Financial Institutions.
Module I: Marketing of Financial Services in Bangladesh
References/
Books:
- Andrew, Kenneth. Bank Marketing Handbook.
- Arthur, Mechian. Bank Marketing Management.
- Kotler, Marketing Managemen
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